The Salesperson Essay Example | Topics and Well Written Essays - 1500 words

The sales representative - Essay ExampleThe advise will usually, but not limited to, be related to the particular surrounding the product and services that the sales representative is offering (Bathrooms+Kitchens magazine, 2003).A sales representative is also expected to stomach understanding with the customer and appreciate what they atomic number 18 trying to accomplish. And finally, the most important task of a salesperson is to seal the deal or make a sale by using the most effective technique of negotiating, as more and more customers be demanding for discounts and attractive bargains, demands like these are often fuelled by the trends in the advertizement industry, such as buy dining table now and pay later with boost 0% interest grade offer. Furthermore, the salesperson is expected to be likeable by his prospective customers. People buy people first is an old conceit but still holds true in modern times. For salespeople to be successful, they should be approachable and can quick explain to the customer regarding advise and most especially the information of the product or services organism offered (Bathrooms+Kitchens magazine, 2003).However, the role of a salesperson has been changing radically over couple of years and will further continue to change as influenced by the revolution in the business sector such as globalization (Appleton associates, n.d.). The number of salesperson required in todays competitive world is also significantly cut and continue with down trend. In previous years, there were over 1 million salespeople in the coupled Kingdom, but now there are only an estimated 500,000 salespeople. This is almost 50% reduction in the merchandising profession. Modern technology have much to do with this trend. Product policies, transportation and advertisements have all influenced the dec in the needed salespeople especially in the fast-moving products. However, due to increased competition and awareness, the much needed professiona lism of salespeople are even more required in order to stay competitive (CIM analyst, 2000). The days of the solo salesman roaming near his territory looking for the next sale are gone-the selling role is now more mingled than cold calling (Bulletpoint, n.d.). Undoubtedly, the most important factor in changing the role of a salesperson in todays world is the changing attitudes and priorities of the customers as well as the development of mass media and the internet. Most customers of today are more informed, through television and other mass media, about the goods and services that a salesperson major power offer. In fact, some customers are even more aware of the information of the competitors products or services than the salesperson himself. This situation could lead to embarrassment on the part of the salesperson. Customers are putting much emphasis on how the product is acquired rather than the quality of the product itself. Customers nowadays are less affected by the salesp ersons competence or behaviour, and the use of traditional techniques of selling has little negative or no effect at all on customers decision to purchase the goods or services being offered by the salesperson (Bulletpoint, n.d.). Today, being adequate is no longer that is needed for salespeople to succeed in getting sales. Salespeople have to be