Competitive and strategic Analysis 1 Essay Example | Topics and Well Written Essays - 250 words - 1

Competitive and strategic Analysis 1 - Essay ExampleThe financial incision go out lack funds for paying employees and buying the required facilities. Other departments such as engineering, design, customer service and production will not work effectively because of inadequate resources.The essential goal of the merchandising department is to increase the companys market share by 25% by the fetch up of the year 2014. The company will require a variety of resources for effective execution of the planned trade action financial resources for paying marketers and buying airtime, human resources who will work as marketers, printers for making publicise posters, and road show lorries for street advertising (Rajagopal, 19). Measuring the effectiveness of the marketing plan will be critical to the organizations success. Pepsi Company will determine the functionality of the marketing plan by canvass the amount of sales before and after the marketing plan. If the amount of sales increase s, the functional strategy would control produced the required results however, decline in the sales volume will indicate failure of the strategy. The functional strategy, therefore, will need to be